Dalena Nguyen

How You Can Use Employee Generated Content for Recruiting

September 14
Hero how-you-can-use-employee-generated-content-for-recruiting
Brands have been using user generated content in their marketing campaigns for a long time. By getting users and customers involved in campaigns and the content that is being shared, brands are able to get their customers more engaged with their brands, establishing a stronger connection with these customers. Companies can also apply this to their workforce and employees. By sharing content that employees make themselves, companies can actively encourage workers to share their own experiences. By doing this, employees can contribute to recruiting efforts and help grow a bigger and better team of employees while making their voices heard. So, what kinds of content can you get your employees to post?Empl……Read More

Why You Need to Be Thinking Mobile

August 24
Hero why-you-need-to-be-thinking-mobile
Today, it’s mobile devices (not laptops or desktop computers) that make up the most internet usage. With the number of social networks (like Facebook or Twitter), messaging platforms (like Whatsapp), and mobile apps (services like Netflix or games like Pokemon Go) at our fingertips, this should come as no surprise.Think about how much time you spend looking at your phone, checking your email or snapping a photo of your lunch. For many people in today’s world, their smartphones are practically an extension of their hands.There are currently 2.6 billion (with a B!) smartphone users across the globe. If you’re not optimizing for mobile, then you’re leaving behind a lot of users, and most of these users are very engaged –……Read More

Getting Started with Employee Referrals

August 10
Hero getting-started-with-employee-referrals
Your team is already full of great people and as it turns out, great people know more great people! Candidates hired through employee referrals result in higher quality hires, faster hires, and employees that stay with companies longer. If you don’t have an employee referral system in place, you’re missing out on a potential gold mine of talent. Want to tap into this? Keep reading for some tips to start getting more referrals. Leverage Social Media You probably already know that with Jobcast, you can connect your company’s Facebook page, Twitter account, and LinkedIn company profile. This is a great way to get the word out about the opportunities at your company, but you can take this one step further by combining soci……Read More

Choosing Social Media Networks: Pinterest and Snapchat

July 27
Hero employer-branding-sm3
Your employer brand plays a huge role in helping job seekers decide whether or not to apply for a position. After all, 75% of job seekers consider employer brands before even applying for open jobs. With 79% of job seekers likely to use social media during their job search, it's important to think about where social media and your employer brand meet. Living and working in an increasingly digital world, there are more and more opportunities to connect with job seekers and show them why it's so great to work with your company. An important thing to consider is the audience you're trying to reach - this will help you identify which social media channels you should focus more of your effort on. We've done posts on usi……Read More

Choosing Social Media Networks: Twitter and Instagram

July 13
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Did you know that 79% of job seekers use social media in their job search?The list of social media networks just seems to keep growing, and with a growing emphasis being placed on creating a strong employer brand, it might be tempting to jump on all of them. Before you do this, it’s important to consider that each of these networks will reach a different type of person and will require different types of content. To find success, you’ll need to identify which social media platform aligns with your brand and culture and also lets you connect with your target candidates?It can be hard to decide which platforms your employer brand should have a presence on, and maybe even harder to figure out what kind of content you s……Read More

Choosing Social Media Networks: Facebook and LinkedIn

July 6
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Did you know that 76% of companies have indicated that social media is their go-to method for sharing and growing their employer brand?With so many different social media networks and so many different audiences to reach, it can be a little overwhelming figuring out where to start building your employer brand. In order to prevent yourself from become discouraged by all of the different choices in front of you, it’s important to identify one or two platforms to start off with. By choosing key channels to focus on, you will be able to use your time and resources more effectively. Once you feel that you have a grasp of a platform, you can begin to introduce a new network into your employer branding strategy.Each netw……Read More