Employer Branding

Keys to making your new hire a success

October 14

Finding the right person to take over a role at your company is challenging. It often costs thousands of dollars just to fill one low- to mid-level position, and even more for management positions. That's why assuring that each hire you make is successful is of utmost importance in today's business world. Studies have found that new hires are one of the biggest factor in creating animosity and discord in the office. On top of that, in a 2014 survey done by BambooHR, it was discovered that one-third of the 1,000 respondents said they had quit a job within the first six months of starting it. Plus, more than 16 percent left between the first week and the third month of their new job. Along with being extremely costly moneta……Read More

How You Can Use Employee Generated Content for Recruiting

September 14

Brands have been using user generated content in their marketing campaigns for a long time. By getting users and customers involved in campaigns and the content that is being shared, brands are able to get their customers more engaged with their brands, establishing a stronger connection with these customers. Companies can also apply this to their workforce and employees. By sharing content that employees make themselves, companies can actively encourage workers to share their own experiences. By doing this, employees can contribute to recruiting efforts and help grow a bigger and better team of employees while making their voices heard. So, what kinds of content can you get your employees to post?Empl……Read More

The Top Ways Social Media Inconsistency Kills Your Recruiting

September 7

Be sure to add regularity to your strategy to reel in the recruits.For today’s job recruiters, social media is an indispensable resource. Platforms such as LinkedIn, Twitter, and Facebook allow you to source top talent, which contributes to the success of your company in a big way. But when it comes to social media recruiting, simply showing up is not enough. Above all else, your recruiting strategy on any web platform needs to be consistent. Specifically, you need consistency in the aesthetic, narrative, schedule, and engagement of your posts. Otherwise, you risk damaging your recruiting outcomes in a few ways:It deters prospective applicantsOne of the first things that your recruits will do before submitting their applicatio……Read More

Choosing Social Media Networks: Pinterest and Snapchat

July 27

Your employer brand plays a huge role in helping job seekers decide whether or not to apply for a position. After all, 75% of job seekers consider employer brands before even applying for open jobs. With 79% of job seekers likely to use social media during their job search, it's important to think about where social media and your employer brand meet. Living and working in an increasingly digital world, there are more and more opportunities to connect with job seekers and show them why it's so great to work with your company. An important thing to consider is the audience you're trying to reach - this will help you identify which social media channels you should focus more of your effort on. We've done posts on usi……Read More

Choosing Social Media Networks: Twitter and Instagram

July 13

Did you know that 79% of job seekers use social media in their job search?The list of social media networks just seems to keep growing, and with a growing emphasis being placed on creating a strong employer brand, it might be tempting to jump on all of them. Before you do this, it’s important to consider that each of these networks will reach a different type of person and will require different types of content. To find success, you’ll need to identify which social media platform aligns with your brand and culture and also lets you connect with your target candidates?It can be hard to decide which platforms your employer brand should have a presence on, and maybe even harder to figure out what kind of content you s……Read More

Choosing Social Media Networks: Facebook and LinkedIn

July 6

Did you know that 76% of companies have indicated that social media is their go-to method for sharing and growing their employer brand?With so many different social media networks and so many different audiences to reach, it can be a little overwhelming figuring out where to start building your employer brand. In order to prevent yourself from become discouraged by all of the different choices in front of you, it’s important to identify one or two platforms to start off with. By choosing key channels to focus on, you will be able to use your time and resources more effectively. Once you feel that you have a grasp of a platform, you can begin to introduce a new network into your employer branding strategy.Each netw……Read More

5 Ways to Improve Your Facebook Page

June 29

Your Facebook Page is your secret weapon. You can quickly communicate your brand on a channel that most of your target audience is already on. You can recruit passive candidates and convert your employees into brand ambassadors! It’s also a great marketing platform. For smaller businesses with a less-developed website, Facebook has most of the required functionality you need!1. Make sure your images stand out!Are your images bold, engaging, and effective? If not, they risk being scrolled past and buried in the graveyard of uninteresting status updates. It only takes a second to catch someone’s eye, but less than that to scroll right on by. Check out this quick guide on what makes images pop! Need more reasons……Read More

Make the Images You Share on Social Media Stand Out

June 8

Do the images that you share on social media stand out?Are they unique, bold… effective?Creating and sharing clever image-based content can engage your audience on a personal level because people have a stronger emotional response when they are shown instead of told. The more job seekers relate to you and your company, the more likely they are to want to work for your company. In this article you’ll learn 4 ways to connect with job seekers using social media images.#1: Share Your Knowledge With Infographics The human brain processes visual content 60,000 times more quickly than text, which is probably why we love infographics so much. Infographics allow you to communicate large chunks of information i……Read More

Five Ways Big Companies Use Social Media in Recruiting

May 19

Surefire tips for upgrading your recruitment style.With social media use in the professional world having become standard, many companies are using it as a valuable recruiting tool. Platforms like Facebook, Twitter, and LinkedIn offer employers a pool of prospective employees that they may fail to reach through traditional, often passive, methods.One survey from 2014 suggests that a whopping 93% of employers are or are planning to recruit employees via social media platforms. What does this figure mean for us? It means that there is a treasure trove of anecdotal data with regard to what social media recruiting strategies work, which brands have enjoyed the most recruiting success, and what methods garner the most ……Read More

How to Turn Your Employees Into Brand Ambassadors on Social Media

April 28

In today’s world, consumers are bombarded with marketing messages on a daily basis. From old-fashioned print advertising, to television, radio, mobile, and online advertising, the average person has become accustomed to the bite-sized sales pitches companies are putting out there, and most of them have learnt to tune them out. While you still need to market in the traditional ways for those consumers who are actively seeking your product or services, building a brand story and focusing on word-of-mouth advertising will help your business stand out from the pack.In order to achieve word-of-mouth advertising, businesses need to earn it by living up to your brand’s promise and always giving your customers excellent ……Read More

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Employer Branding

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