Employer Branding

Employer Blogging for Humans: Quick tips for effective, relatable, blog posts

September 10

Find Your VoiceCultivating a unique voice is essential for effective blogging. If your company has well-established branding, this will be a matter of translating that identity into a voice compatible with blogging. If your business is still establishing its image, your blog is a great place to evolve your brand and define your company culture. Use your blog to explore how you would like to be perceived, be it traditional and time-tested or innovative and cutting-edge, executive-chic or, as we at Jobcast prefer, business casual. Just be sure that the voice you choose is true to your company’s core values and becomes consistent from post to post. Think of your blog as a brand ambassadorA successful brand ambassador portrays th……Read More

Introducing Job Widget - An Embeddable Widget for Your Company Website

August 22

A couple of months ago, we introduced Job Sync, an incredibly easy way to automatically synchronize your jobs between your existing career site and your Facebook Page. But what about those of you that don't have a career page on your corporate website? We've found that many of you are using Jobcast as your exclusive ATS, and as a result, you want a way to embed jobs on your company website. In other words, you want to use Jobcast to manage all of your recruitment efforts.Introducing the Job WidgetOur Job Widget is easy to set up: just copy and paste one line of code and a career site will appear instantly. Your visitors will be able to search jobs and apply to them directly from inside of your website. And fo……Read More

How to highlight your employer brand & company values with video

July 22

With today's technology, companies of all sizes can take advantage of video to showcase the unique culture within their organization. Be real, be honest, and focus on presenting your company in an authentic way to potential applicants. Star employees are on the hunt for more than just a J.O.B and want to work for an organization whose values and mission are in line with their worldview. Great organizations are built when like-minded people come together to work on projects they believe in. What does your organization stand for and how can you present that in a recruitment video? Ideas for producing your recruitment videoAllow candidates into your world and give them a true feel for who they'll be working with……Read More

Is Video the New Classified Ad?

June 21

Google and Microsoft do it, Disney dapples in it, even HSBC and Deloitte have joined the bandwagon. All of these companies are harnessing the power of video and social media to connect with potential candidates. Most communications professionals will tell you that video marketing is the wave of the future (and even the present) as more and more people are accessing video through social media outlets, including YouTube as well as corporate websites and news multimedia channels. Some quick stats and facts:35 hours of video footage is uploaded to YouTube every minute.Over 13 million hours of footage was uploaded in 2010More video is uploaded every 60 days than the three major US television networks produ……Read More

Twitter Recruiting Video is So Terrible, You'll Want to Work There

February 2

This recruiting video is so bad, it's good. Have a look at the Twitter recruiting video recently posted onto YouTube. With over 690,000 views in the past 6 days, the video takes us into the behind-the-scenes operation of the ever mysterious Twitter world. Love it or hate it, we at Jobcast think it is quite clever. Thoughts? Twitter Recruiting Video…Read More

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