Social Recruiting

Social media (SM) recruitment, social recruiting, e-recruiting. They are not just buzz words, they are terms that are current and have become the norm in the recruitment world. Not sure about social recruiting? Below are several reasons why social recruiting is here to stay. 1) Increases Job Visibility

With hundreds of millions of people on Facebook, Twitter and LinkedIn, using social networking platforms for recruiting will ensure that your job openings will be seen and read by a larger number of qualified candidates.

2) Increases the Quality of Hire

People who frequently use social media may be considered early adopters, who are highly desirable in the job market at the moment. Using social media to recruit will therefore attract this group of people, who are normally more technically savvy and innovative. 3) Raises Brand Awareness

Using social media platforms will not only increase your overall company visibility, it will also let potential employees know that you are with the trends of social networking. Opportunities to interact with potential candidates through social networking sites can also help position company brands by targeting workers in a more dynamic way. 4) Improves Referrals

Referrals are definitely of the best kind of business lead, so why not apply the same principal to jobs? Social recruiting can help you make more people aware of your company’s current job opportunities through spreading the information through various social media means. 5) Inspires Employees

Posting jobs to your company’s social media platforms is also an indirect way of empowering your employees to spread the word. Employees and followers can simply choose to share a link to another person’s profile. 6) Reduces the Cost to Hire

The recruiting-related transactional costs through social recruiting is typically lower in comparison to other sources. Less money can be allocated to traditional job advertisements and put towards social recruiting strategies and implementing related tactics. 7) It’s Engaging

Social media is about connecting and having engaging conversations through sharing great content. Putting together a strong social recruiting strategy will help to define what type of content you think will be valuable to share with the candidates with whom you would like to engage. 8 ) Wide Reach

With more than 800 million active users on Facebook alone, 50% of which log on to Facebook in any given day, many recruiters and hiring managers are leveraging social media’s wide reach and large audience for influencing potential candidates. Ready to begin? Start social recruiting with Jobcast.

Thank you to the team at FeedMyApp for a great review of Jobcast! Posted on January 23rd, 2012: "It makes total sense to utilize the outstanding coverage that Facebook delivers when advertising jobs. Let's face it, with the economic climate the way its, half of your potential job candidates are probably sitting on their butts at home using social networking sites whilst job searching. Jobcast is a social media monitoring application for jobs and employment that broadcasts jobs to Facebook, Twitter, Linkedin and other job boards to find the top talent that's out there looking for work. Social Media is changing the way we live, communicate, and work. With so many people having Facebook accounts now it seems the next logical step is to integrate your social life with your work life so that you get the best of both worlds. Jobcast is a simple to use Facebook social recruiting application that broadcasts jobs to Facebook, Twitter and Linkedin as well as major job boards like Indeed, Juju and Jooble. With Jobcast, employers are able to find their top talent where many people spend their time online - on social media sites..."

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Localization certainly plays an important role in building your regional talent pool through social recruiting, and therefore, we are pleased to announce that Jobcast now supports 15 languages! They are: Chinese (Simplified) Chinese (Traditional) English French German Indonesian Italian Japanese Korean Portuguese (Brazil) Portuguese (Europe) Russian Spanish (Europe) Spanish (Latin America) Turkish To post jobs through Jobcast in one of the languages listed above, click on the Distribution tab, then select the language from the drop down box. Please note: you will need to opt-in in order to use this feature. Happy posting!  

2011 brought social media to new heights. It showed the world that there is strength in numbers through the uprising in the Middle East, the devastating earthquake and tsunami that hit Japan and the Occupy movement that swept the world. It made everyone, individuals and businesses alike, stop and think about how they wanted their voice to be heard across a global and transparent network. It shifted business mindset, focusing on the importance of redefining practices and processing going forward. Strategizing and implementing social media communications plans became a priority. As mentioned in previous posts, internet users spend approximately 25% of their time online on social media networks. They look at news, blogs, and share and communicate information with their network of contacts. They post videos, pictures and even create relationships with people that they may have never face-to-face. Social media is still uncomfortable for many to grasp, but it is where hundreds of millions of active users spend their time. In today’s era of recruitment, the focus of finding talent is increasingly shifting from online job boards to social media networks. This shift is something that all businesses need to consider within their recruiting plans to stay ahead of the ever-evolving world of online and social recruitment. Considering the number of active social media users globally, recognizing social media as a “talent pool” is a clear choice for employers and recruiters. Social media. As we all know, it is not a FAD, it is a fundamental change in the way we communicate online. What is your plan to communicate and reach your potential employees online?

Your reputation is important, especially in the professional world. How 'in demand' are you in the market right now? It's a question we all ask ourselves, but it is difficult to gauge how your skills, educational background and experience match up with what is in demand in the marketplace. Want to know how companies value your professional background and what companies and/or people are looking for someone like you right now? Identified is the solution. Identified is a tool that tells you how 'in demand' your professional background is right now. By tracking and analyzing what thousands of companies search for, Identified gives each professional an Identified Score that falls between 0 and 100. To find out more information on how the score is calculated, visit their website here. Not only is Identified the first product to provide people with real-time, interactive feedback on how companies view their professional information online, it also allows users to manage their privacy and control what professional information they would like to share with companies online. Want to know where you stand in the professional job market right now? Visit www.identified.com to find out.

A new study by Millennial Branding and Identified, Inc. reviews the correlation between Generation-Y & Facebook.

It’s a new year and we are continuously updating our Jobcast careers, job and recruiting Facebook app with new advancements. We are happy to share that we have 6 new features. Here’s what’s new:

1) Social Sharing on Twitter and LinkedIn

We have added a vital feature within our app – the ability to post job opportunities to Twitter and LinkedIn accounts. To do so, follow the steps below:

• Select the Manage Jobs tab and click on the Published button

• Select the position you would like to share with your social media networks

• Click on the Share button and then select the checkbox next to each social media platform you would like to post to. Clicking on the X will then prompt you to activate the social media platform selected (ie: Twitter)

• Enter in your login and password for the selected social media platform(s) After completing the steps above, you will be able to post to those activated accounts for all job postings going forward.

2) Post Jobs to Indeed, SimplyHired, Juju and Jooble

You are now able to post your job postings to three of the top job boards: Indeed, SimplyHired, Juju and Jooble. Here’s how:

• In your Jobcast account, select Distribution

• Select the Search Engines tab

• Click on the checkbox next to ‘Include Jobs in Search Engines’

Please note: due to their strict policies, enabling this feature will not guarantee that jobs will be included by search engines. As a general rule, if jobs are posted directly by the employer and applications are collected directly by this App, then the probability of inclusion will be the highest.

3) Track Applicants by Source

Curious to know where your applicants found your job posting? Now you can.

When applicants click on a link to a job posting through a social network and submit an application for that role, the source (ie: Facebook, Twitter, LinkedIn) will appear  the applicant’s details.

4) Rate Applicants

Rating applicants couldn’t be any easier. Through our integrated applicant tracking system, you now have the ability to rate each applicant through a simple to use 5-star system.

5) Add Notes

As a Jobcast administrator, you are now able to add notes related to applicants. All page administrators have the ability to add notes, which will be shared with other team members automatically through the applicant tracking system.

6) Manage Multiple Pages from One Account

Do you manage the recruiting for multiple companies? Does the company you recruit for have multiple divisions? Do you oversee corporate recruiting across multiple channels?

We have now introduced the ability to manage multiple Facebook pages from one account.

6 new features and more to come. We hope that these advancements further assist in your social recruiting needs. Thank you to those who have provided valuable feedback on our app. We welcome all feedback – feel free to share any input and/or comments by contacting us here.

Want to try out Jobcast? It’s a FREE, simple solution to your recruiting needs. Hire Smart. Click here to download the app now.

Facebook apps just got more social. You can now rate them in the Facebook Newsfeed. Do you enjoy using Jobcast? We would love for you to rate us when the opportunity pops up in your feed!

Thank you in advance! -The Jobcast Team

LinkedIn, Twitter, Facebook. The big three of social media are constantly changing the scope of social recruiting. Pros and cons to each? Here is a list of some of the reasons why recruiters choose Facebook to find new talent:

Facebook has the biggest network

Facebook is undoubtedly one of the most popular social media platforms. There are more than 800 million active users on Facebook worldwide, compared with 135 million on LinkedIn and 100 million on Twitter.

It’s engaging

Facebook Pages allow businesses and organizations to create an effective online presence, which helps to build engaging and long lasting relationships. When potential candidates research an employer and find their Facebook Page full of comments, conversations and personal interactions, they will see it as a reflection of your company’s brand and employee experience.

It’s free

Employers like that you are able to upload posts, download social recruitment apps like Jobcast, and manage additional content – all free of cost. With a Facebook plan in place, you have the ability to reach prospective clients and interact with them, all for free.

It’s full of action

Recruiters believe that candidates do not actively update their LinkedIn profiles, whereas they are quite active on Facebook. Therefore, it makes sense to connect with candidates where they already hang out online!

Easy to integrate

When it comes to website integration, it is easy to add Facebook feeds and the Like button to your company’s website.

Integrated Applicant Tracking Systems

With Facebook apps like Jobcast, recruiters and employers are able track applicants through an integrated applicant tracking system (ATS). You can rate, review and scan through applications all while on Facebook.

These are just some of the many reasons why it is important to develop a Facebook recruitment strategy. Please feel free to share your comments below on why you think it is important to use Facebook for recruiting and remember to check out our Facebook recruiting app here.

“The days of printing out a stack of resumés and handing them out at job fairs are definitely over.”

According to an infograph by MBAonline.com, over half of jobs seekers from a recent US poll looked for career opportunities on Facebook. That’s surprising considering that only 26% looked on Linkedin and 25% on Twitter.

Approximately 18.4 million Americans responded that they got their current job through Facebook, with LinkedIn following with 10.2 million, and Twitter with 8 million.

Utilizing social media platforms for recruiting is certainly on the rise. According to the study, 16% of employees that were surveyed found their job via a social network, which increased by 5% from 2010.

The infograph below gathered data from CNN, LinkedIn along with other resources to compile a snapshot of what the modern job seeker looks like. Have a read-through for some interesting insights on how social media has truly impacted the job search.

How is your company utilizing social media for recruiting? Have a look at Jobcast, our Facebook recruiting app. It can help you attract the ideal candidates for your company’s current and future career openings through social media!