Social Recruiting

The Importance of a Professional Social Presence

November 5
Hero the-importance-of-a-professional-social-presence
We've all heard how important portraying a professional presence online is, however what you don't hear about is how many jobs are lost solely because of a unprofessional or weak social presence. Without any sense of exaggeration it can be said that social media is a necessity in today's job world. It's important you have profiles built-out to show off who you are, your achievements and job history. Being inactive on social media will, in many cases. jeopardize your chance at getting your dream job. Careerbuilder's great infographic demonstrates just how many employers actively look at their employees or future employees social media accounts. The numbers speak for themselves in this case. When done right, social ……Read More

Understanding the Benefits of Internal Social Networks

October 24
Hero understanding-the-benefits-of-internal-social-networks
As we all know, social media has a multitude of uses, from helping us stay connected with friends and searching for jobs, to marketing, customer service, sales and recruitment. However, one area that is often overlooked is how businesses can use social networks internally.Internal social networks, also known as enterprise social networks (ESNs), can help to create a sense of community online and are particularly useful for businesses that are moving to mobile or are spread across multiple offices. If you’ve not considered how ESNs could benefit your business, take a look at some of the advantages below:Improved communicationIn an increasingly mobile workplace, gone are the days of chatting by the water cooler or bei……Read More

Keys to making your new hire a success

October 14
Hero keys-to-making-your-new-hire-a-success
Finding the right person to take over a role at your company is challenging. It often costs thousands of dollars just to fill one low- to mid-level position, and even more for management positions. That's why assuring that each hire you make is successful is of utmost importance in today's business world. Studies have found that new hires are one of the biggest factor in creating animosity and discord in the office. On top of that, in a 2014 survey done by BambooHR, it was discovered that one-third of the 1,000 respondents said they had quit a job within the first six months of starting it. Plus, more than 16 percent left between the first week and the third month of their new job. Along with being extremely costly moneta……Read More

How to Create a Social Recruiting Report

September 28
Hero social-recruiting-report
So ...You’ve rolled out your social recruiting strategy and have begun to see results… You’re sharing job posts, promoting your company employer brand and engaging with candidates.What now?It’s time to let everybody else know about all of the great work that you’ve been doing! Creating a social recruiting report is the most effective way to communicate your progress.Instead of just telling your boss what you’ve been up to why not show them?With a social recruiting report you can use visuals to communicate ideas more clearly, charts and graphs to show your progress over time, and statistics as concrete proof of the progress that you’ve made.Here’s how you can make your own social recruiting report.Decide what t……Read More

How to Create a Social Recruiting Marketing Plan

September 21
Hero social-recruiting-marketing-plan
69% of job seekers would not take a job at a company with a poor employer brand. (Source)Millennials value a workplace culture-fit more than any generation before them. And, every year, more candidates turn to social media to assess potential employers and to look for work. Companies cannot reach today’s candidates without creating a strong, visible employer brand, engaging job seekers on social media, and selling the heck out of their culture.In short, companies need to start marketing themselves to potential hires if they want to win the war for talent.The key to marketing is connecting with your audience. To do this with job seekers, you will need to engage them on a personal level, at the right time, and with the ……Read More

How You Can Use Employee Generated Content for Recruiting

September 14
Hero how-you-can-use-employee-generated-content-for-recruiting
Brands have been using user generated content in their marketing campaigns for a long time. By getting users and customers involved in campaigns and the content that is being shared, brands are able to get their customers more engaged with their brands, establishing a stronger connection with these customers. Companies can also apply this to their workforce and employees. By sharing content that employees make themselves, companies can actively encourage workers to share their own experiences. By doing this, employees can contribute to recruiting efforts and help grow a bigger and better team of employees while making their voices heard. So, what kinds of content can you get your employees to post?Empl……Read More

The Top Ways Social Media Inconsistency Kills Your Recruiting

September 7
Hero the-top-ways-social-media-inconsistency-kills-your-recruiting
Be sure to add regularity to your strategy to reel in the recruits.For today’s job recruiters, social media is an indispensable resource. Platforms such as LinkedIn, Twitter, and Facebook allow you to source top talent, which contributes to the success of your company in a big way. But when it comes to social media recruiting, simply showing up is not enough. Above all else, your recruiting strategy on any web platform needs to be consistent. Specifically, you need consistency in the aesthetic, narrative, schedule, and engagement of your posts. Otherwise, you risk damaging your recruiting outcomes in a few ways:It deters prospective applicantsOne of the first things that your recruits will do before submitting their applicatio……Read More

A Recruiter's Quick Guide on Periscope for Recruiting

August 31
Hero a-recruiters-quick-guide-on-periscope-for-recruiting
Live streaming is becoming a normal part of social media, and it’s now one of the most useful tools in the marketing arsenal. For recruitment, it can be an invaluable tool, something you wish you had started using years ago. With solutions like Periscope now making it easier than ever to get started, here’s all you need to know about live streaming recruitment.Getting StartedLet’s begin with a look at how to set up your Periscope account. You will need to download the app and then connect it to a Twitter profile to have everything set up in a matter of seconds. Make sure that you use the right account: a corporate profile can work very well as you will have instant access to those that you already follow on Twitter. You onl……Read More

Why You Need to Be Thinking Mobile

August 24
Hero why-you-need-to-be-thinking-mobile
Today, it’s mobile devices (not laptops or desktop computers) that make up the most internet usage. With the number of social networks (like Facebook or Twitter), messaging platforms (like Whatsapp), and mobile apps (services like Netflix or games like Pokemon Go) at our fingertips, this should come as no surprise.Think about how much time you spend looking at your phone, checking your email or snapping a photo of your lunch. For many people in today’s world, their smartphones are practically an extension of their hands.There are currently 2.6 billion (with a B!) smartphone users across the globe. If you’re not optimizing for mobile, then you’re leaving behind a lot of users, and most of these users are very engaged –……Read More

How To Use Interactive Content To Boost Your Social Recruiting

August 17
Hero how-to-use-interactive-content-to-boost-your-social-recruiting
Reel in the job applicants with a few simple tweaks to your recruiting strategy.Not only are job seekers competing with one another these days, but so too are job recruiters when it comes to attracting prospective employees. With recruiters saturating the social media sphere, it can be hard to stand out. But with a little pizazz and strategic planning, it can be done.Stay current on trends within each platformComing up with different variations of just one item of content can be a lot of work, but it’s important to take this route over the easy way (using the same post, as is, across social media networks). For example, if you intend to recruit on Instagram, your best bet it to use a GIF without audio, whereas on Facebook you ……Read More