June 27
I recently shared my thoughts on Zappos corporate culture and how it can help both business development and recruitment. A success story, pre, during and post recession, Zappos was acquired by Amazon in 2009 for a reported 1.2 billion USD. In 2010 the company received over 38,000 applications for employment and in 2011, expect to hire 2,000 employees. Evidently they’re doing something right! Zappos credits much of its success from its loyalty and relationship marketing strategy as well as its corporate culture. They believe that happiness at work equates happiness at home and a focus on customer service results in repeat business. As such, the company does not have a social media policy. CEO Tony Hsieh j…Read More
