Facebook ads are my favorite tool for social recruiting.

Whether you want to reach passive candidates (and seeing as they make up 86% percent of the workforce, who wouldn't?), increase application volume (obviously!), reach more qualified candidates (even better than quantity I'm told), improve retention (did you know that candidate failure often costs 1.5 times their annual salary?), or all of the above (um, YES!) Facebook ads are your best bet.

In our experience Facebook ads can mean the difference between zero candidate interest, and a landslide of applications from qualified talent. In fact, we've helped many of our clients create effective Facebook ad recruiting campaigns that have done exactly this!

Facebook ads have higher ROI, and a better click through rate than any other form of web ad. Facebook ads allow you to narrowly target candidates based on the skills you need. They can even help you build a talent pool of qualified candidates by encouraging them to like, and promote your Company Page.

The Jobcast team has learned a lot in our years of experience using Facebook ads to help employers succeed at social recruiting. We've compiled some of the best tips and tricks we've found and created this white paper to share that knowledge with you!

Download our free white paper guide to Facebook ads now, and improve your hiring today!