Engagement is one of the pillars of effective social recruiting.

Likes, comments, and shares are the best way for you to get more eyes on your jobs, because much like with referrals, when your job post reaches potential candidates through these actions they are imbued with social proof.

If a friend shares a job posting to your Facebook Page, even if they have no connection to the employer, it still seems more trustworthy than if it was sent by a random recruiter.

Encouraging this kind of sharing from your fan base is difficult. They have friends’ engagement status updates to Like, news of Kim Kardashian’s latest adventures to comment on, and their latest Spotify playlist to share.

In order to engage them, you must understand their priorities:

1. Kittens

2. Gossip

3. Kittens gossiping about puppies

Now, if you are not hiring for a feline related position, you are probably thinking “How the heck am I supposed to get my job posts out there!!!”

The obvious solution is, of course, to attach pictures of your, or your neighbors pets to every job you share.

The effective solution is to broaden our scope, and understand our audience’s priorities in terms of medium of posts, instead of message.

Top genres for engagement:

1. Video

2. Images

3. Inspirational Quotes

Posts with video receive three times more inbound links than plain text. (via Moz) – Click to Tweet

Mobile video ads that include social media buttons drive 36% higher engagement. (via Rhythm New Media)  – Click to Tweet

Job postings that include video receive 34% more applications than those without! (via Talent Square) – Click to Tweet

Recruiting with video may seem intimidating at first, but it really doesn’t have to be.

You can go pro like our client Earls did in this fantastic recruiting video.

Or silly, embarrassing, and extremely low budget (actually no budget) like our Vine recruiting video!

Just make sure your video represents your culture, your values, and expresses what it’s like to work for you company.

I think our video makes it very clear that to work for jobcast you must have a sense of humour, the ability to check your ego at the door, and basic Jiu Jitsu training.

Some recruiters even create short videos for every job, or category of job that they post so that they can attach one to each new job post they share.

We also highly encourage every Jobcaster to embed a recruiting video directly into their Facebook Career Page.

In fact, we even made a short video explaining exactly how to do this in less than 3 minutes:

(video not available)

Happy video recruiting!